JAMES C. FELL is currently a Principal Research Scientist with the National Opinion Research Center (NORC) at the University of Chicago in the Bethesda, Maryland office. From 2001 to 2015 he was a Senior Research Scientist at the Pacific Institute for Research & Evaluation (PIRE) in Calverton, Maryland. Before that, Mr. Fell worked at the National Highway Traffic Safety Administration (NHTSA) from 1969 to 1999 and has 50 years of traffic safety and alcohol policy research experience. He has authored over 165 publications in book chapters, scientific journals and conference proceedings. He has both a Bachelor’s and Master’s degree in Human Factors Engineering from the State University of New York at Buffalo. Mr. Fell received the prestigious Widmark award in 2013 for outstanding contributions to the field of alcohol, drugs and traffic safety from the International Council on Alcohol, Drugs and Traffic Safety (ICADTS) and is currently President-Elect of ICADTS. In 2015, Mr. Fell received the James J. Howard Highway Safety Trailblazer Award from the Governors Highway Safety Association (GHSA) for sustained outstanding leadership in endeavors that significantly improve highway safety and the Kevin Quinlan Advocacy Award from the Maryland Highway Safety Office.